Meet The Team

At Taylorgrown we value every single member of our team, we work together with commitment, encouraging each other to go beyond our limitations and realise our true potential.

"Coming together is a beginning. Keeping together is progress. Working together is success". – Henry Ford

Joe Rolfe

General Manager

As a young boy on his grandfather's dairy farm, Joe got bitten by the farming bug. After graduating from University with a Degree in Agriculture, Joe firstly married his university sweetheart Jayne and then set about building his career in Agriculture. After a spell as a graduate trainee with a large vegetable producing business, Joe joined our team in 2010. During his time at Taylorgrown Joe has worked closely with John Taylor learning what is required to run the business from the ground up. In 2015 he became General Manager for the business as John moved on to pastures new.

Nikola Tonev

Technical Manager

After four summer seasons working as a student for the business we managed to persuade Nikola to take a full time position with us. Nikola has a Degree in Agriculture from Plovdiv University in Bulgaria. As our Technical Manager he works very closely with Joe to ensure we produce the best quality crops. He is a great addition to the team and brings so much enthusiasm and knowledge with him.

William Burgess


William grew up in farming and particularly enjoyed helping out with the carrot harvesting and driving tractors as a child. His father encouraged him to go to University where he qualified as an accountant in 1995 and then joined the family business, Russell Burgess Ltd, in a finance role. Russell Burgess Ltd was a farming and vegetable packing business. He was instrumental in growing the family business which went on to become Produce World. William is now the primary link to Produce World for Joe and the team at Taylorgrown. Outside of work he enjoys countryside pursuits and watching his two sons play Rugby. He is passionate about organic farming and producing crops using methods that his grandfather used.

Jim Field

Company Secretary

Jim sits as Company Secretary of Taylorgrown and is our primary financial link to Produce World. Jim manages the finances of the business and has been a massive support in helping us steer the company forward. Even though Jim only spends a few days a month with us he still shares the same passion and enthusiasm we all have and it is a pleasure to have him as part of the team.

Claire Reed-Finch

Farm Secretary

Claire is married to Anthony and has two children, she relocated to Norfolk in 2012. She joined the Taylorgrown team in 2014 as Farm Secretary. Claire helps Joe and the team keep all of the office administration in check. She has quickly become an integral part of the team.

Petar Bozhinov

Root Crop Specialist Operator

Petar has become an invaluable addition to the business. He has the right type of attitude and approach to all the tasks around the farm. He has learnt many techniques and skills required to produce first class vegetables. A very competent, experienced team member.

Alex Parkinson

Root Crop Specialist Operator

Alex was the first ever apprentice employed by Taylorgrown. He was part of the first apprenticeship scheme of its kind in the UK set up by Sainsbury's. He has now finished his two-year placement and now works for Taylorgrown full time. So far Alex has been a great ambassador for the apprenticeship and is always full of enthusiasm to learn. He is now one of our Root crop specialist operators and an asset to the team.

Will Shields

Organic Agronomy Trainee

Will is the newest member of the team, employed as our organic agronomy trainee. Will has had two years’ experience in the field of agronomy and will be spending his time working with various organic growers nationwide covering root crops. With his enthusiasm and eagerness to gain more experience, we are sure Will be become another asset to the team.